Sarkodie and Ludacris
Aside from the many challenges Ghana’s music industry face, it is hard to breakthrough mainstream appreciation. This is mostly due to a structural base and system that kills creativity.
Half of the time, and this is fast becoming a norm, musicians do not go beyond the release of a single. Radio, television jockeys and presenters have aided this canker, with some rather shamefully, collecting money from artistes before they air their songs.
Which is why Sarkodie and the hundreds of young wannabes out there in Ghana’s commercial streets have chosen to let their talents work the magic for them.
In less than half a decade, he’s become one of Ghana’s most successful music artistes, giving the West African country the kind of international recognition she needs. He’s virtually won everything at home and abroad, and continues to receive more nominations.
Twice he’s won Artist of the Year in Ghana, and this year, he became the first Ghanaian to win a BET award after he jointly (with Wizkid) scooped home the Best International Act award. Sarkodie has also been nominated for MTV Europe Music Awards (also the first Ghanaian) and is in the race for a MOBO (Music of Black Origin) award.
Last year, he held his first solo concert in the Ghanaian capital, Accra, to record numbers. His current album “Rapperholic”, released this year, sold out on the first day of release.
This year, he’s been everywhere and back, touring the world, and playing at A-List events including the recently-held Africa Unplugged Music Festival which also featured other African greats like Femi Kuti, 2Face, Zahara, and Cabo Snoop among others.
Recently, and fresh from his tour of Europe, America and the United Kingdom, he performed alongside international rap act Ludacris, in a concert held in the Ghanaian capital, Accra.